Florence Nightingale White Rose Appeal
The Florence Nightingale White Rose Appeal
To commemorate the bicentenary of Florence Nightingale’s birth on 12th May 2020, the Foundation launched the Florence Nightingale White Rose Appeal with the help of our appeal ambassador, Helena Bonham Carter. We also mark International Nurses’ Day on 12th May when we all come together to celebrate nurses and midwives across the world.
Throughout our lives, we will all encounter a nurse or midwife, either caring for us or a loved one. At times we don’t remember the name of a nurse who looked after us, but we never forget the way they made us feel, and it is this memory and feeling that stays with us for a lifetime. You can thank a nurse or midwife who cared for you or a loved one by buying a white rose in their honour. We ask for a minimum donation of £5 and you will receive a virtual rose via email in return.
Why a white rose?
Florence Nightingale famously wore Floris of London’s White Rose scent and had bottles shipped out to her during her time in the Crimea war. A white rose also symbolises new beginnings and for the Foundation, we see it as a symbol of hope for a time when we will all be together again.
This feeling of hope has been missing since the pandemic began. However, it has been nurses and midwives working on the frontline of COVID-19 who have provided comfort and hope to patients and their families and is a fitting tribute to them.
Where your donation goes
The White Rose Appeal was launched in 2020 to help nurses and midwives working on the frontline of COVID-19 and beyond. Money raised went towards caring for the mental health of nurses and midwives by providing emotional and wellbeing support.
Your donation will also allow us to continue our vital work, providing scholarships to the best nurses and midwives in the UK allowing them to make a real difference to patient care, policy and practice in their chosen field. As a Foundation we believe in creating and empowering nursing and midwifery leaders of tomorrow, all of whom are Florence Nightingale’s legacy.
To purchase your own white rose for a nurse or midwife who has touched the life of you or a loved one please visit our Virgin Money Giving Page
White Rose – Floris of London
The Floris of London White Rose fragrance was a favourite perfume of Florence Nightingale, and in their Jermyn Street shop is displayed a treasured letter written by Florence herself in 1863 to “Mr Floris” thanking him for his “beautiful sweet smelling nosegays”. Floris continues its association with Florence Nightingale working with FNF as a proud sponsor of our tremendous work, committing to donate 15% of all sales of White Rose Eau de Toilette to The Florence Nightingale Foundation White Rose Appeal. To buy a bottle of White Rose please visit the Floris of London website.
