We are delighted to announce the launch of Florence Nightingale White Rose Appeal Shop in partnership with Kindred! The appeal continues to help nurses and midwives working on the frontline and this is a wonderful new way for you to support us. We have worked with Kindred and created an online shop with a fantastic white rose product range. Visit bekindbeflorence.com now and help us make a difference.

A big thank you to Kindred for this incredibly generous partnership which will help us make a huge impact on continuing our vital work. 

Charity Partnerships Manager, Jackie Mills said: “Kindred is proud to lend it’s support to The Florence Nightingale White Rose appeal to help them achieve their £100,000 target which means we can keep supporting the vital work of nurses and midwives.

Kindred.co is the new way for brands to engage directly with customers and harness the power of respected and authentic word-of-mouth endorsements that people make every single day. Consumers have become more sophisticated about how they spend their money and now have an abundance of companies to shop from. They can either spend via a big consumer platform or they can buy an item at a discount using Kindred.co – raising vital funds for causes that are close to their hearts.   Kindred.co is creating the new global community of consumers and we are directing millions of pounds, dollars and euros to the world’s most pressing and under-funded charities and causes.”

Kindred is free to join and available online, via our browser extensions on Chrome, Firefox and Safari, and on mobile in the Apple App and Google Play stores.

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